Hi I'm

Serhat Oypan

B2B Positioning & Communication Strategist

I build the positioning and communication systems that earn trust before the first conversation helping leaders turn expertise into authority, visibility, and business opportunities.

Years in Global B2B Marketing

0 +

Countries / Clients & Projects

Global and SMB Brands

0 +

Watch & Explore

Practical Ideas For Stronger B2B Communication.

Short videos on positioning, trust, thought leadership, content, and the communication systems that influence B2B decisions before the first sales conversation.

New B2B insights published regularly on the IncreaWorks Global YouTube channel.

Coming Soon

Relationship Management In Business

A practical book about building, managing, and strengthening the professional relationships behind long-term business success.

From client communication and trust-building to managing expectations and navigating difficult conversations, the book explores why strong business relationships require more than good service.

Subscribe to receive publication updates, selected insights, and early access announcements.

How Can I Help You?

I Build Communication Systems That Turn Expertise Into Trusted Authority.

I work with founders, executives, and B2B teams to clarify their positioning, communicate their expertise, and create stronger business opportunities.

Positioning & Messaging

Clarify what you stand for, why it matters, and why the right clients should choose you.

Authority Engine

Turn leadership expertise into consistent visibility and recognized market authority.

Demand Infrastructure

Create the credible, searchable content prospects need before they shortlist your company.

Pipeline Optimization

Connect positioning and content with communication journeys that generate qualified conversations.

Strategic Consultancy

Get focused strategic direction on positioning, communication, content, and go-to-market priorities.

Engagements can begin as a focused strategic project or continue through ongoing communication management as your business and market evolve.

Experience

Built Through More Than Fifteen Years Inside Global B2B Marketing.

My approach combines international brand experience, corporate communication, executive positioning, agency leadership, and hands-on work across complex B2B markets.

15+ Years

B2B Marketing & Communication

16 Countries

Client & Project Experience

International

Technology and B2B Brands

Execution

Is my strength

Founder Of IncreaWorks

Strategy Shaped Personally. Execution Powered By A Specialist Team.

I founded IncreaWorks to help B2B companies turn positioning and strategy into consistent communication, credible content, and measurable business outcomes.

Supporting B2B brands across international markets.

Articles & Insights

Ideas On Positioning, Communication, And Sustainable B2B Growth.

Practical perspectives for leaders who want to communicate more clearly, build market trust, and create stronger business systems.

Is Your Expertise Clearly Reflected In How Your Market Sees You?

If your positioning feels unclear or your communication is not creating the right conversations, let’s identify what is missing and where to begin.